13
May
2025

Bridging the Gap – The NET+ Instructure Canvas Service Advisory Group Fosters Collaboration and Impact

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By Lauren Hanks - NET+ Program Manager, Teaching & Learning Technologies

Estimated reading time: 6 minutes

As critical technology service providers grow into large, global corporations, so does the complexity and understanding of specific needs, challenges, and opportunities within the R&E community. Large institutions struggle to influence product direction in meaningful ways, and the need for a unified, strategic voice in providers’ strategic planning becomes increasingly apparent. Furthermore, ongoing assessment of the service’s deployment, usage, and value to the R&E community is even more essential. Which leads us to this question: how can we ensure the community’s unique needs shape the very tools it relies on?

Internet2 NET+ Service Advisory Groups 

A strong answer to that question is the NET+ Instructure Canvas Service Advisory Group (SAG), a leading example of how the R&E community co-creates impactful solutions with service providers. As part of the broader Internet2 NET+ Service Advisory Group model, the Instructure SAG brings together subscribing institutions, Instructure leaders, and the Internet2 team in a structured forum. This allows institutions a direct voice in product planning and strategic direction.

Internet2 cloud net plus logo

NET+ SAGs serve five crucial functions:

  1. Roadmap Influence: This allows the R&E community, often under a nondisclosure agreement (NDA), to participate in roadmap discussions and provide feedback on strategic issues. This also ensures future developments align with educational needs.
  2. Direct Feedback and Assessment: SAGs provide a dedicated venue for institutions to share experiences, assess the service’s value and deployment, and suggest enhancements directly to the provider.
  3. Advocacy and Prioritization: In SAGs, the group also advocates for and prioritizes bug fixes, feature enhancements, and other issues of concern to all participating institutions.
  4. Strategic Dialogue & Standards: This group facilitates discussions about emerging trends and challenges and helps ensure the service meets community standards in areas like accessibility, security, and integration.
  5. Relationship Building: Finally, SAGs create a partnership dynamic, moving beyond a simple transactional relationship to one of mutual understanding and shared goals, fostered through regular calls and meetings.

“The NET+ SAG serves as a vital and enduring strategic partner for Instructure. The feedback we receive from this group is direct, actionable, and deeply informed by institutional realities across the R&E community. That kind of insight is instrumental in shaping our product strategy and making decisions that align with the future we’re building.”

The NET+ Instructure Canvas SAG

The NET+ Instructure Canvas Service Advisory Group meets monthly, providing regular checkpoints, feedback exchanges, and progress checks. At the start of each year, the group collaboratively defines a set of strategic goals with corresponding deliverables, helping shape meeting agendas and guide ongoing work. The group’s 2025 goals—ranging from accessibility advocacy to roadmap visibility—serve as a foundation for SAG meeting discussions and NET+ program subscriber events throughout the year.

Canvas by Instructure logo

Key aspects of the NET+ Instructure Canvas SAG include:

  • Broad representation: The group represents the collective interests of over 170 diverse research and higher education institutions subscribing to the NET+ Instructure Canvas service. Current membership includes leaders and technologists drawn from these participating institutions, ensuring a wide range of perspectives.
  • Unified foundation: All participating institutions operate under the standardized NET+ contract terms and pricing structure, creating a common baseline and shared interest in the service’s success and evolution.
  • Deep provider commitment & strategic engagement: Instructure demonstrates strong, sustained investment in the NET+ partnership, exemplified by the March 2025 in-person SAG meeting at their headquarters in Salt Lake City, Utah. Senior leaders—including the CEO and executives across product, technology, customer success, and academic strategy—engaged directly with the group. Discussions covered strategic pillars, technology modernization, customer discovery, Canvas roadmap priorities, accessibility, and the future of higher education in North America. This high-level involvement underscores the value Instructure places on the R&E community’s feedback and the NET+ partnership.
  • Strong provider engagement with product development and ideation: Instructure engages the SAG as a true co-creation partner, involving members early in the ideation process to shape roadmap priorities, participate in design discussions, and influence feature development. This approach ensures Canvas evolves with direct input from the R&E community’s lived experiences and strategic needs.

NET+ Instructure Canvas SAG in action

The March gathering at Instructure headquarters further illustrated how the SAG model extends beyond strategic dialogue to active design collaboration. Karin Roberts, director of teaching and learning systems at the University of Washington and chair of the service advisory group, reflected on the experience:

“The meeting provided an engaging and productive exchange about customer experience and university priorities with Instructure’s executive and product leaders,” Roberts shared. “What stood out was how actively the company listened and responded to the feedback from the group.”

One of the most impactful moments was the facilitated accessibility design exercise, where SAG members began developing potential solutions with Instructure together.

“That session moved us beyond discussion and into co-creation,” she added. “Over its lifetime, the Advisory Group has fostered transparency and collaboration not only among institutions but between campuses and vendor representatives. That has delivered huge value to participating schools.”

Professionals meeting at a netplus instructure event
Professionals networking at a netplus instructure event

(Left: Instructure CEO Steve Daly provides the service advisory group with an update on the company. Right: SAG Chair, Karin Roberts, and group members work on an accessibility design exercise.)

A Two-Way Street for Success

The collaboration facilitated by the NET+ Instructure Canvas SAG yields benefits for both community members and the group itself:

  • Actionable Feedback Loop: Instructure gains invaluable, consolidated insights directly from a broad segment of its core R&E user base, informing product development and service improvements, a process allowing institutions to see their feedback acknowledged and prioritized.
  • Mutual Trust & Partnership: Facilitated by Internet2’s neutral stewardship, the regular, structured interaction builds trust and fosters a healthy, productive relationship between Instructure and the R&E community.
  • Strategic Alignment & Advocacy: The SAG actively advocates for community needs, influencing priorities like the accessibility enhancements discussed in detail at the March 2025 meeting. This effort and intentionality ensure Canvas evolves in ways that support the mission of higher education.
  • Community Voice Amplified: The SAG also provides a powerful, collective voice, ensuring the unique requirements and strategic priorities of the R&E sector are clearly communicated and understood at the highest levels within Instructure.

Conclusion

The NET+ Instructure Canvas Service Advisory Group is more than just a meeting forum; it is a strategic partnership engine. It demonstrates conclusively that when service providers, research and higher education institutions, and the Internet2 NET+ team work together within the SAG framework, they amplify each other’s strengths. This model ensures the R&E community’s voice is heard, shapes impactful developments, and delivers lasting value to the program’s over 170 institutions.

To explore how your institution can benefit from the NET+ Instructure Canvas program or get involved with the Service Advisory Group, visit the Program Wiki or contact the NET+ team at netplus@internet2.edu.